On May 23, at the prestigious Golden Hall of the Bird's Nest, ORG proudly hosted the press conference for their latest innovation, the "Interactive Smart Packaging". This event marked the debut of Xiao Xi, ORG's first virtual sports and health assistant.

In collaboration with Next Generation Culture, ORG announced that Xiao Xi will be featured alongside ORG’s Xi Wang sports nutrition drinks, aiming to enhance the daily lives of millions.

The launch event was graced by notable attendees including Zhou Yunjie, Chairman of ORG Technology Co., Ltd.; Wang Dong, Managing Director of ORG International Holdings Ltd.; Chen Yan, founder of Beijing Next Generation Culture Media Co., Ltd.; Liu Qiang, Deputy General Manager of Beijing Zhongguancun Science and Technology Service Co., Ltd.; Wang Bin, President of EqualOcean; Liu Chenghui, CEO of Beijing Yizhe Information Technology Co., Ltd.; Zhang Jie, Head of Technology Innovation at the Institute of Software, Chinese Academy of Sciences; Zhu Yiting, a Microsoft MVP; and a host of journalists from various Beijing news outlets. This assembly of industry leaders and media underscored the significance of this innovative launch in the field of sports and health technology.

At the event, Zhou Yunjie, Chen Yan, and media representatives engaged in a "professional exchange" with Xiao Xi, which elicited enthusiastic applause from the audience.

Following the launch ceremony, a roundtable forum was convened featuring Zhou Yunjie, Chen Yan, Liu Chenghui, Zhang Jie, and Zhu Yiting. This forum skillfully blended entertainment with insightful discussions.

Moderated by Wang Bin, President of EqualOcean, the panel brought together diverse perspectives from various sectors, all converging under the theme "Interactive Smart Packaging". The participants explored the potential applications of technologies like artificial intelligence and discussed how traditional industries can innovate and evolve in the midst of a technological revolution.

As a leader in China’s domestic metal packaging market, ORG has partnered with Next Generation Culture to bring Xiao Xi to life—a virtual character endowed with extensive health management knowledge. By scanning the QR code on Xi Wang drink cans, consumers can engage in real-time interactions with Xiao Xi, receiving professional sports health advice and detailed information about their beverages.

The "Interactive Smart Packaging" initiative not only showcases ORG's commitment to its "Packaging+" strategy but also highlights its proactive efforts to integrate AI technology with new retail approaches, thereby enhancing the consumer experience.

The interactions between Xiao Xi and customers are poised to offer ORG deeper insights into consumer needs, bringing the brand closer to its customers. This enhanced connection will significantly boost ORG’s brand influence and market competitiveness. Next Generation Culture, a frontrunner in the virtual human sector, has developed several virtual idols that wield considerable influence within the industry. Through its collaboration with ORG, Next Generation Culture merges its technological prowess with ORG’s market strengths, forging a groundbreaking model in the metal packaging industry. This partnership not only provides consumers with a unique interactive experience but also establishes a new industry standard.

Xi Wang, as a flagship product of ORG's own brands, enhances consumer engagement by incorporating interactions with Xiao Xi, thus adding significant value to the product. Through the professional health consultations and interactive services provided by Xiao Xi, Xi Wang is better positioned to meet consumer demands for sports health, thereby fostering increased brand loyalty.

The introduction of Xiao Xi is set to significantly improve the quality of service and user experience for Xi Wang consumers. By leveraging Xiao Xi's specialized AI capabilities, ORG makes sports health guidance more accessible and user-friendly. Xiao Xi provides tailored advice and interactive support, simplifying the process of obtaining sports health information for consumers. Additionally, Xiao Xi serves as a vital conduit between the brand and its consumers, opening up further business opportunities and developmental possibilities for ORG.

As new technologies continue to evolve, they unlock a wide range of application scenarios and diversify consumer demands. ORG's dedication to developing products that embody forward-thinking intelligence directly addresses these evolving market demands.